Feb 2, 2022

Meet the We Edition IQOS 3 DUO, our latest limited release. The edition has been inspired by the diversity of IQOS users. The limited edition offers the IQOS 3 DUO in a turquoise shade with a constellation of colours, as well as a limited edition IQOS 3 Door cover and four IQOS 3 Caps to personalise the device.

We want to celebrate the collective choice​​

Our mission is for adult smokers who would otherwise continue to smoke to choose our product. Today, more than 14 million* adult smokers have already started using IQOS.* And although each of us is different, with different experiences, interests and belonging to different cultures around the world, we all have one thing in common: by choosing IQOS, we are making a better choice than continuing to smoke. Together, we make up the IQOS community. To celebrate the collective choice, we present a unique edition inspired by the diversity of IQOS users.

*IQOS users who completely gave up smoking, for whom HEETS tobacco sticks account for over 70% of tobacco consumption of the last 7 days. The data come from: PMI Finance or estimation based on IQOS & PMI Markets user panel, collected at the end of July 2021.​​

Discover the We Edition IQOS 3 DUO collection​

The main representative of our new limited edition is the We Edition IQOS 3 DUO, in IQOS's signature turquoise colour. The We Edition also features a unique door cover, which is covered in a multicoloured constellation of colours. The unique, colourful IQOS 3 DUO We Edition door cover is also available separately to allow you to add a touch of individuality to your current IQOS 3 DUO.

We Stand Together – the We Edition IQOS 3 DUO limited edition accessories

The We Edition collection includes four vibrant colours for the IQOS 3 DUO Cap, allowing you to make your IQOS 3 DUO stand out.​ The We Belong cap has a cheerful yellow colour. The We Unite cap will add an elegant dark blue colour to your IQOS. The We Embrace cap is a cheerful purple shade. With the We Celebrate cap, you can give your IQOS 3 DUO a luminous orange.​

We are with IQOS

Let's celebrate this beauty of diversity together with the We Edition IQOS 3 DUO inspired by each and every one of us in the IQOS community. This is the best time to give up cigarettes for IQOS and join the IQOS community.​