Better choice
IQOS heats the tobacco instead of burning it, so it produces no fire, ash or smoke. This makes IQOS a better choice compared to continuing to smoke cigarettes.
Important information:This product is not risk free and provides nicotine, which is addictive.Only for use by adults.
The taste of real tobacco
Heated tobacco devices use carefully selected and processed tobacco to ensure an even heat that delivers tobacco taste and satisfaction comparable to cigarettes.
Important information:This product is not risk free and provides nicotine, which is addictive.Only for use by adults.
Less smell
The majority of consumers find new IQOS ILUMA has less smell than previous generation devices.*
*Source: research conducted in Italy and Japan with a total of 714 IQOS users, from November 2020 to March 2021.
Important information:This product is not risk free and provides nicotine, which is addictive.Only for use by adults.